The challenge is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.
— Bob Jeffords

BEHIND THE SCENES

To get crews to perform, help them see themselves as they are. To get them to perform better, help them see themselves better than they are.
— Bob Jeffords